Something happens the 20th or 50th or 132nd time you do something. You start to realize an experience that at times feels like chaos is very rarely actually that. You start making connections and recognizing patterns. You start being able to see around corners.

The biggest disadvantage you have, xx, is that you haven’t sold that many houses. You haven’t watched the process play out dozens or hundreds of times. The first time you climb up to the peak of the roller coaster, of course it feels terrifying.

Make that climb often enough, though, and it feels pretty normal.

That’s what I do. I normalize the crazy. I flatten out the roller coaster so you don’t have to close your eyes and grip the sides of the cart until your hands turn purple. I introduce predictability into an unpredictable process.

I do all that by getting a very clear understanding of the life you’re trying to build. I do it by asking lots of questions and being honest. I do it by bringing to your selling journey years and years of connecting dots and anticipating problems.

If we end up working together, that’s what I’ll bring to the table: Clarity.

Let me tell you what that looks like practice.

My promise to you, xx, is that I’ll make the process of selling your home as smooth as possible. 

Your decision, then, involves doing a balanced risk assessment.

What kind of buyer do you want?

How much risk are you willing to take on?

Remember, there isn’t a “fixed cost” for your home. Your agent’s negotiation skills (and those of a buyer’s agent) will impact your net profit.

The truth? Your success is won or lost in the negotiation phase.

Managing multiple offers and agents who may be inexperienced or less skilled takes judgment, analysis, and intuition. The guidance you receive during this crucial phase determines your success.

Some sellers don’t believe me, so I had to create an “uh-oh” service option. It’s for sellers who initially thought who they hire didn’t matter. Hopefully, you’ll find the right service option for you, here.

Service Options

Fee: 3.5% (3.5% to McEnearney, 0% to buyer)

Sellers do not have to offer any concessions to a potential buyer and their representative.

The benefit, of course, is the cost savings (you’re only paying your own agent), but it doesn’t come without risk. 

You want a skilled pro to represent your buyer. Sadly, some agents are merely licensees - hobbyists who do more harm than help. It’s not who we want managing your buyer’s loan, inspection, and negotiations.

A buyer without quality representation means a higher degree of risk for you. However, the " upside” to this option is having your buyer’s agent “ask” for what they want (and as we all know, some are better with that than others).

This scenario means you’ll likely receive offers that include a “concession request.” A dollar amount from you to the buyer to assist that buyer shoulder the cost of their down payment + representation.

Unrepresented = Higher Risk

Represented buyer with zero Incentive = variable concession request likely

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Fee: (3.5% to McEnearney, (?)% to buyer)

This tier will increase the fee slightly but brings your buyer to the table in a way that aligns all parties involved.

On our side, my job will be to help guide you to the right decisions and maximize your net profit.

This scenario means we’ll have a professional on the other side managing important buyer deadlines that ensure you close on time.

Incentive of your choosing = known costs

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SIGNATURE SERVICE

Fee: (4.5% to McEnearney, (?)% to buyer)

At this tier, not only do I work with you to create the right strategy to sell your home at the best price, but I also take the reins in making sure everything happens on time, on budget, and in the right order. People leaving the area before selling often choose this option.

If you want to focus more on building the next phase of your life and less on keeping track of a dozen moving pieces, this is the tier for you. Just hand me the keys and go.

Fee: 4.5%+ (4.5% to McEnearney, ?% to buyer)

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The uh-oh Option

If you’ve unsuccessfully been listed on the market and need to get sold, I can help.

Re-aligning your home’s marketing strategy is a bigger lift, but we’ve got you.

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Inclusions @ 3.5%

• Initial consultation (phone or zoom)

• Site visit - walk-and-talk property. Discuss options.

• Access to my preferred vendor list

• Market education and pricing scattergram (with trend line)

• Pre-market strategy session

• “Selling Your Home” e-book

• Professional Pre-Inspection (helps eliminate surprises downstream)

• Once live -weekly strategy sessions

• “Coming Soon” marketing blitz

• Professional photos

• Professional floor plan

• Marketing exposure - worldwide feed to all major sites

• Sunday Open Houses (2-4pm)

• Professional Negotiation - most sellers are solely focused on commission fees and a list price during the hiring phase. The truth? Your success is won or lost in the negotiation phase. Managing multiple offers and agents who may be inexperienced or less skilled takes judgment, analysis, and intuition. The guidance you receive during this crucial phase determines your success.

• Contract management - my assistant and I ensure your buyer lives up to the promises they made in the contract. We make sure you close on time and proceeds arrive smoothly in your account.

• Post-closing - long after your settlement, we make sure you have access to important closing documents. We also help folks transition to their new addresses gracefully (forward mail, tie up loose ends, etc)

Inclusions @ 4.5% include all of the above PLUS

• Professional video (if client approved)

• Project management - I schedule, meet, and monitor vendors (paint, landscaping, power-washing, professional cleaners, etc)

• Window washing - interior/exterior

My goal is to provide a service tier that works for you. If none of these meet your needs, I hope you’ll call so we can talk about your personal situation.

*Staging by my preferred vendors is highly recommended but not included in any service option above.